Hello 👋

I’m a Senior Designer & Art Director focused on driving performance through ecommerce, packaging, and paid social. I create conversion-focused creative that connects brand storytelling to real business results.
 

At City Beauty, I lead creative across product launches from concept to execution—spanning packaging, PDPs, campaigns, and retail. I partner closely with marketing, product, and lifecycle teams to bring ideas to market quickly while maintaining strong brand consistency and performance.
 

I’m especially interested in the intersection of design and data—testing, iterating, and optimizing creative to improve engagement and conversion (including A/B testing that drove up to +45% lift).
 

I care about building work that not only looks good, but performs—and scales.