Hello 👋

I’m Ashley Espinoza — a design leader who builds scalable creative systems and product experiences that connect brand vision to real business outcomes. My career began in graphic design, but my path led me to product development, packaging, and creative leadership — where I now oversee full concept-to-launch execution.

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At City Beauty, I lead cross-functional teams to bring innovative beauty products to market, aligning brand storytelling, retail presence, and digital experiences into cohesive launches. I’m known for building structure where there was ambiguity — developing workflows, standards, and processes that empower teams to deliver consistently elevated work.

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I care deeply about narrative-driven design, refined visual taste, and operational excellence — because the best creative ideas only succeed when they can scale.